LRXD designed the identity and packaging for DripJoy. DripJoy is perfecting the single-serve coffee experience by delivering pods of fresh, sustainably sourced coffee to customers' homes each month.
The packaging contain color-coded panels - turquoise for Morning Joy, gold for Vanilla Jubilee - to convey information (flavor, strength, servings). A smiling-face icon created from DripJoy's "y" seals the happy brand position.
