Brandimage has created the branding for the first edition of the global relaunch of The Macallan's Double Cask. The creative challenge was to express all the iconic elements that make up the prestige and the heritage of The Macallan brand, and create a homogeneous balance with newly created attributes.
Undoubtedly, to better embody the Double Cask's distinctive American sherry seasoned oak, Brandimage created a design that features the unique pattern of Macallan's signature triangles, as well as the emblematic brand lock-up of The Macallan, and hand-drawn casks.
The emblematic logo and the golden trim, that were perfected for the 1824 Masters series, are also found on the Double Cask, ensuring that The Macallan brand story is consistent, powerful and refined, and their whiskies are rooted in timeless luxury.