Dean & DeLuca and Ole Scheeren unveiled STAGE at Design Miami/16. The introduction of this new format will expand Dean & DeLuca's offerings beyond the group of existing gourmet markets.
STAGE is a rectangular volume of mirrored stainless steel that reflects its environment and thereby assumes an active visual dialogue with its context. Two horizontal plates, one floating above the other on a cushion of glowing light, contain an undulating topography of white corian that unfolds a dramatic landscape of food and ingredients. The complex functions of kitchen equipment and technology needed to conserve and prepare food are invisibly integrated with this bespoke, high tech display system.
A theatrical platform that allows for the free flow of people around it, STAGE encourages social interaction as customers communicate with staff, watch their food being prepared, collect a salad or sandwich, or order coffee and pastry. Those working behind the counter assume the roles of cast, experts in their respective field of action, thus creating an interactive spectacle of making, offering and consuming.
