Google and the British Fashion Council have launched an online exhibition to bring to life the creativity, heritage and craftsmanship of British fashion.
Visitors will be able to trace the history of British Fashion over the decades, and see giants of the industry - from Alexander McQueen to Vivienne Westwood - in specially curated digital experiences showcasing their stories, work and inspirations.
The website features over 1,500 gems to explore in over twenty-five multimedia stories and exhibits, more than one hundred and forty videos and three virtual reality experiences.
Highlights from the digital collection include a super high resolution capture of a couture dress from Alexander McQueen's SS17 collection; a 360 virtual reality short film showing the master shoemaker Manolo Blahnik at work in his London atelier; and unique exhibits and stories from and about fashion's creators and legends including Burberry, David Bailey, J.W.Anderson, Naomi Campbell, Paul Smith, Stella McCartney, and Vivienne Westwood.