What Clients Want: Essential Conversations about Retail Design, the third in the acclaimed series focused on the unique relationship between clients and designers, is now available.
Created by IIDA, What Clients Want, Volume 3, takes the reader on an international tour of exceptional design-from pop-ups to boutiques to luxury department stores-and tackles how designers and clients work together to create unique costumer experiences that influence where we shop, how we shop, and what we buy.
"The third volume of What Clients Want explores our fascination with shopping and obtaining everyday items and precious objects of desire from the perspective of both the retail designer and the clients they serve," said IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, LEED AP. "Our experience as consumers in the retail environment is 'design dependent,' and this book highlights prestigious brands and their unique approach to creating a total retail experience through design."
The 104-page, full-color illustrated book was expertly crafted for designers, retailers, and consumers. What Clients Want, Volume 3, highlights retail projects from 16 locales around the globe including New York, Paris, Milan, London, Hong Kong, Tokyo, and Dubai. From Barneys New York Downtown, which opened its original store in 1923, to Sonos, the state-of-the-art wireless speaker company in SoHo, the book describes today's shopping landscape and how the impact of online sales have driven retailers and designers to work in tandem to create physical stores that entice customers to experience and connect with brands in new ways.