Form Us With Love has recently unveiled Trace, the first ever collection for new Swedish tile pattern printer, Tilemark. An entrepreneurial brand, Tilemark enables a seamless transition from a digital print to a physical product - carving any free vector, pattern or typography onto the durable and hygienic surface of the ceramic tile.
Presented at Stockholm Furniture Fair this February, is the new tooling complete with a collection and product range, curated by Form Us With Love. Set in the most perfect of scenes, in front of a forty five square meter ivory tiled map of Stockholm, illustrated by Form Us With Love.
"We wanted to show how easy it was to carve something as detailed as a map using the machine, maintaining the same precision as a craftsman," said Jonas Pettersson, CEO Form Us With Love. "The graphic accuracy of Tilemark's tools are extraordinary. Imagine any vector, coming to life as a dimensional trace on a tile."
With the new found opportunity to have any image carved, Form Us With Love, set out to explore. Firstly the Trace collection was made, including four different patterns-String, Stream, Stroke and Stick-drawn by hand to highlight the tooling's precision. Secondly, the collection was scaled and rotated. By repeating, zooming in, turning out or enlarging the pattern, new ways of combining the collection was found-resulting in a unique wall or floor, for every combination.
In addition, Form Us With Love designed a Tilemark pictogram library, complete with minimalistic icons, suitable for any context. By creating a range built on guidelines for fictional environments as well as a set of communicative tools, the studio aims to inspire designers and architect to explore for themselves.
"The carved tiles bring an interesting design dimension, utilised for distributing information, way finding, messaging and identity," stated John Löfgren, Creative Director at Form Us With Love. "A durable alternative to boards and signs, perfectly integrated in the wall."
