"Gold For Kids," a project set up in 2014 by the Fondazione Umberto Veronesi, supports scientific research in the field of paediatric oncology thanks to funding for the opening and management of treatment protocols for children and adolescents with cancer. Every year, Gold for Kids also supports a large number of researchers who have chosen to dedicate their life to the study and treatment of such diseases.
Kristalia decided to take part in the project with its LP chair, customized by Cento Canesio, who is becoming increasingly renowned in the Italian and international field of graffiti and graphic design. Canesio's works are immediately recognisable due to his unique and buoyant style, which spontaneously conveys serenity and great positivity. Kristalia wanted to involve him as a partner in this charity project because of his special signature style.
