In 1974 Canada's public broadcaster, the CBC, adopted a new logo designed by Burton Kramer. That logo, affectionately referred to as "the gem," would become one of Canada's most recognized corporate images, leaving an indelible mark both on Canadian culture and on our national identity.
As a tribute and celebration of that work, a new campaign has been launched on Kickstarter to create a limited edition faithful reproduction of the original 1974 CBC Graphic Standards Manual (written and designed by Burton Kramer), in its entirety, so that designers, educators, students and enthusiasts can own a piece of Canadian design history.
