Design Haus Liberty has completed the London headquarters for independent global digital creative agency, AnalogFolk. Located in Clerkenwell, one of London's most creative and dynamic design hubs, the latest office supports AnalogFolk's global expansion which, in over eight years, has grown from one room to five offices across four continents.
AnalogFolk's UK headquarters now comprise 20,000 sq. ft. and is spread over two buildings, one of which is three storeys, and wraps around a central atrium. The interior fit out and FF&E project by Design Haus Liberty includes an impressive reception area, open bar zone, meeting rooms, library with integrated operational telephone booths, open work spaces and social areas with a multifunctional breakout space.
As an agency, AnalogFolk's working mission is to use digital technology to make the analog world better. The brief given to Design Haus Liberty was to use the business's ethos to drive the stylistic approach and design of the office, while keeping within the constraints of a challenging budget of £20 per sq. ft. Design Haus Liberty, which is known for its creativity in delivering engaging and cutting-edge work, also needed to create an environment to cultivate employees and become a place in which they could identify with and thrive in.
The interiors have been thoughtfully created out of the repurposing of materials and objects resulting in eye catching designs throughout the office. Recycled glass, wood and reclaimed furniture such as leather chairs, antique trunks and colourful rugs fill the office, along with an abundance of greenery to promote staff wellbeing. Balconies and window boxes adorned with plants replace internal walls to enable colleagues to see across floors, which bring about a sense of openness and connectivity throughout.
Other interesting features include antique French barn doors which are used as a conference table in the large boardroom, while disused scaffolding has been fashioned into a library with integrated operational telephone booths for staff use. Distressed timber, remodelled OSB and glimpses of exposed wood and brick compliment the curated spaces that offer a relaxed, stylish membership lounge atmosphere rather than a generic office space.
The office also includes a selection of bespoke glass installations which Design Haus Liberty create and make in-house. Located in the reception the, 'Finding Nemo,' sculpture is made from recycled old glass bottles which have been arranged to resemble a school of fish, symbolic of the teamwork at AnalogFolk. While a chandelier made of martini glasses is suspended in the atrium underneath the glazed roof, reflecting the natural light as well as the carefully placed spotlights within the installation.
"We are delighted with AnalogFolk's new headquarters," commented Dara Huang, Founder of Design Haus Liberty. "It's so exciting to bring something completely unique and fresh to office design. The project became an experiment in how to use traditional materials from the past to transform the future of the agency's working environment."
