Hasselblad has won a 2017 Red Dot: Best of the Best for the X1D-50c. The X1D-50c was recognised for its top design quality and ground-breaking design, based on three principles: an iconic design, outstanding performance and Scandinavian sensibility.
Hasselblad created the X1D-50c with a well-defined personality that would bring to life the essence of the brand while conveying a sense of beautiful performance, expressing superior quality and ergonomics. The final principle, Scandinavian sensibility, represents relaxed elegance that holds all of the elements together in a simple and coherent system.
