Ogilvy & Mather NYC, in partnership with Fontself, recently launched Type With Pride, a milestone color font project to honor Gilbert Baker, the designer of the iconic Rainbow Flag.
"We wanted to create something special that would not just honor Gilbert and his iconic Rainbow Flag but also give the LGBTQ community a fantastic tool to help them create their own banners, posters and signs," the design team commented. "People can now raise the Rainbow Flag with every letter they type. By literally embedding the Rainbow Flag into the font we made it possible for everyone around the world to type with pride."
Type With Pride has now launched a design contest around creative uses of this typeface. Design your own banners, posters, videos and signs to celebrate diversity & creativity. The deadline for submissions is June 1, 2017.
