Green Stone recently redesigned Finish Line's mobile app with the aim of integrating personalized curation, style-centric content, and commerce in a delightfully differentiated way.
Green Stone's design utilizes their hallmark methodology of earning sales through what they've termed Modern Loyalty: a meaningful value exchange that goes beyond ads, points, and giveaways, in the hopes of providing customers with a reason to interact with Finish Line beyond commerce.
The app features a smart and shoppable content feed, providing users with style inspiration mixed with commerce to create an ever-improving feed of personalized content; and 'Finish Line Live,' a creative way for the brand to connect to users by incorporating live-streaming content to keep users coming back to the application again and again.
