When Coca-Cola changed the recipe of the beloved MER soft drink in order to make it more natural, with Swedish spring water and 30% less sugar, the company tasked Garbergs_Project to redesign the packaging.
The design was inspired by classic Swedish children books to dramatize the naturalness and the Swedish heritage. Something playful that appeals to both the adults and their children.
Each flavor was given a personalized hand drawn illustration against carton-colored backgrounds. Two unique fonts were also designed and produced for this project.
