Opened in March, Hyundai Motorstudio Goyang is South Korea's largest centre dedicated to car culture. Universal Everything created five large-scale works of video art for the new centre.
Inspired by boundary-pushing technology and the human ingenuity that drives it, Universal Everything's video artworks are an integral part of the entirely new automotive experience offered by the Motorstudio. Through their motion, energy and vibrancy, the animated short films communicate the forward-thinking Hyundai philosophy, echoing some of the cars' essential qualities.