Sleep returns for 2017 with the provocative theme 'Loyalty: Lessons in Love' shaping the direction of the two-day event on November 21-22 at the Business Design Centre in London.
"How do you create amazing experiences that connect with customers emotionally and plant enduring memories, converting them into fans who want to tag themselves, 'check-in' and share with others?" asks Helen Bywater-Smith, Director in Customer Experience, Ipsos Loyalty. "We are excited to share with the Sleep community how hotel brands need to design communications, environments and interactions that deliver beyond the functional, leaving lasting memories in customers' hearts and minds and inspiring them to recommend and relive the experience."
Returning in 2017 is the innovative collection of product showcases, each designed as an imaginative interpretation of different hotel areas. These spaces created by select furnishing and accessory suppliers will further explore loyalty and love through designs that emphasise human touchpoints within the guest journey.
The 2017 Sleep Conference will also explore the theory and the practice of 'Loyalty: Lessons in Love.' Forward-looking panels of experts working in hotel development as well as operators, investors, designers and innovators will debate this and other topics likely to impact the industry in months to come; roundtables will offer face-to-face opportunities to learn from the leaders.
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