Absolut has launched a new limited edition bottle. The new rainbow design is the third and consecutive bottle to support the LGBTQ community, with this year's interpretation of the flag at the centre of a high-impact, media campaign.
The bottle, which includes a 'Taking pride in diversity' statement on the back, contains Absolut Original and features a rainbow flag depicted in brush strokes, creating a hand-made look in-keeping with the brand's artistic heritage. Celebrating the six colours of the LGBT Pride flag, paint strokes circle the bottle while leaving the label clear.
