Pollen recently designed the new website for the Museum of Contemporary Art Australia (MCA). Conceived in collaboration with the MCA's digital, curatorial, marketing and leadership teams, Pollen also worked closely with the Museum's Artists and Indigenous Advisory Groups.
Constructed using modular blocks and designed for discovery, the new site takes the viewer on an immersive journey through contemporary art, events and exhibitions, both current and past.
"The new website also demonstrates the MCA's strong commitment to Aboriginal and Torres Strait Islander art and culture through the inclusion of an Acknowledgment of Country in the footer of each page and a content-rich 'First Peoples of Australia' landing page accessible from our main navigation menu," commented MCA Director Elizabeth Ann Macgregor OBE. "No other comparable organisation in Australia prioritises visibility of First Peoples art and culture on their website in this way; this is a critical area of leadership for the MCA."
Designed to grow with the MCA, new modules can be added over time to support new mediums like VR and more immersive interactive video content, as exhibitions, projects and initiatives require it. "The site is designed on a tightly structured framework that protects the MCA brand whilst allowing an infinite number of content arrangements so it will always feel fresh and evolving," explained Pollen Creative Director Ross Gales.
