Zara will launch Zara AR, an augmented reality app geared to its Studio Collection, on April 18 across 120 flagship stores around the world.
After downloading the app and scanning a QR code, users will be able to view seven- to twelve-second sequences featuring models Léa Julian and Fran Summers parading looks from the line.
They can be seen from the street, moving through an empty window, for instance, or Lilliputian size, twirling across the boxes used for online deliveries.
