D&AD is calling for applications for its free night school in London for young people without further education to get into the creative industries. Shift London, now in its third year, aims to stimulate creative excellence by nurturing young creatives and working towards a fairer, more diverse industry.
The program has been hugely successful and seen wide support from the industry, with last year's applicants going on to placements and employment with companies including Nike, BBC Creative, Iris and AKQA.
"We have a duty as creative practitioners to educate not just young people, but their parents about the viable career opportunities there are in the creative industries," commented Steve Vranakis, D&AD President and Executive Creative Director of Google Creative Lab. "Our sector continues to outperform the wider UK economy and last official figures showed it contributed £92 billion to the UK economy, yet in many households, and working class ones in particular, creativity is seen as a hobby. The Shift programme aims to remedy that. It opens doors and opportunities to amazing creative talent who might not necessarily have known that they can make a living doing what they love. And it leads to a fairer and more diverse industry."
Applications for Shift London 2018 are open until August 10.
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