In connection with their 100th anniversary, Panasonic has designed and launched a stunning, new creative HQ in Kyoto, Japan, to draw inspiration from the country's cultural heartland and boost creativity. The minimalist, modern, glass-cladded building features a social hub inspired by co-working spaces around the world, and a roof garden designed to incorporate space for the public.
The new headquarters include an experimental design lab for designers to have full freedom of creativity in exploring the full potential of the products and projects they are working on, and a major workshop where final testing and finishes take place - this area is top secret as it features Panasonic's soon-to-be-launched products.
"We decided to implement greater fluidity within Panasonic Design, and our incredible new studio is the medium through which we can achieve this," commented Takehiro Ikeda, Creative Director of Panasonic Design. "We have major plans to boost creativity and innovation by consolidating the four main divisions of the company under one roof in Kyoto, Japan's cultural capital. Kyoto was chosen as the city is imbued with authentic Japanese values, presence and aesthetics, and we hope that our designers can draw from these cues as inspiration. We felt this was essential for Panasonic to continue to grow a distinctive, creative philosophy with a strong identity at a time when the world is becoming ever more diversified."
The building is designed to act as a filter, gathering cultural insights from the roof garden, and passing them down through the various levels to create an end product of impactful creative solutions.
