MUJI has today opened its new location on the Third Street Promenade in Santa Monica, California. Spanning 10,494 square feet over two floors of retail space, it's the brand's largest store on the West Coast to date.
"Building on the success of our Los Angeles locations, we are thrilled to open MUJI Third Street Promenade, contributing to the vibrant culture of the promenade and the local community in Santa Monica," noted Toru Tsunoda, President of MUJI USA. "We've found a natural home in California, where MUJI's values of simple, well-made, and accessible products are so embraced by the broader public."
MUJI Third Street Promenade will provide access to the company's wide array of apparel, kitchenware, tableware, furniture, interior and storage accessories, stationery, skincare, bags and suitcases, all of which are rooted in a simple, streamlined aesthetic and designed to highlight modesty, accessibility, and reduced waste.
As the newest addition to MUJI's brick and mortar locations in the US, the store will feature special elements that have not yet been debuted on the West Coast, including a bespoke embroidery station, previously exclusive to the US flagship in NY, where customers can choose from over 300 embroidered designs to add to textiles and clothing.
The Re-MUJI collection will also be available for purchase at this location -- making it the sole venue in the United States where it is available. Re-MUJI repurposes archived pieces from past collections by recycling and re-dying the clothing in three shades of Japanese indigo, breathing new life into MUJI classics. Because of the nature of the indigo dye, which is traditionally used in Edo era Japan, each piece is one-of-a-kind and will come in Men's and Women's garments.
Photography: Lauren Moore