Hyundai Motor Company has been named 'Red Dot: Brand of the Year 2018.' The title pays tribute to a brand that has created innovative design solutions on a very high level and recognizes its design quality and decisiveness in brand management. In the 2018 Red Dot Award: Communication Design, the South Korean car manufacturer succeeded in winning four Red Dots and three 'Red Dot: Best of the Best' distinctions together with several agencies.
"Of all the prizes given in the Red Dot Award: Communication Design, the honorary title for the brand of the year stands out," commented Professor Dr. Peter Zec, founder and CEO of the Red Dot Award. "I am truly delighted that this unique tribute is being paid to Hyundai Motor Company, as the manufacturer performs convincingly not only with its well-designed cars, but also with elaborate communication design.
"In a highly saturated market, Hyundai succeeds in addressing its customers in a creative manner over and over again, and manages to convey the technical background of its cars in a way that can be easily understood. The company's innovative design approaches are both creative and high quality, providing customers with a virtually unparalleled 360-degree brand experience. It is with great pleasure that I congratulate Hyundai on its well-deserved title of honour 'Red Dot: Brand of the Year 2018'."
Photo: Courtesy of Red Dot