Crowd has designed the digital marketing campaign for Napa Valley Film Festival, an annual celebration of food, film, and wine, lighting up the towns of Napa, Yountville, Calistoga and St. Helena at the most colorful time of the year. Crowd was tasked to create digital marketing campaigns that would help streamline a more user-friendly purchase process for the annual event. The bespoke landing pages were designed specifically to cope with the increasing levels of content, but reflect the look and feel of the renowned festival.
The 5-days event offered different pass packages that appeal to a variety of audiences. Each targeted campaign led to a special web page, offering highlights that engaged individuals, but also provided alternatives for those wishing to explore further.
The social advertising campaign also included short animations, promoting the different aspects of the festival: Food, Wine, and Films. The videos featured images and graphical icons that targeted a specific audience. The subtle movement in the background was engaging and captured attention without overpowering the text.
"We worked closely with the organisers of the Film Festival on a wide expression of the campaign. We always design with the whole concept and brand identity in mind," said Emma Glazier, Head of Social at Crowd. "We are very pleased with the results from our social advertising campaign."