Lewis Moberly has created the new identity for Lefranc Bourgeois Enfants - a range of children's art materials from heritage French brand Lefranc Bourgeois. This authentic, charming identity delivers a contemporary and distinctive look and feel, and introduces a new brand character - le petit artiste Elbé - and his family.
Elbé, 'le petit artiste' is the chief ambassador of Lefranc Bourgeois Enfants. A loveable, mischievous rascal and budding artist, Elbé grows up through the range from 18m+ to 10+ years, bringing the brand and pack to life through his interaction with the products.
Photos: Courtesy of Lewis Moberly