Heimat Berlin has launched a new, dynamic, algorithm powered visual identity for the Free Democratic members of parliament in Germany. 'The Moving Parliament' is made up of a swarm of 80 shapes - each one representing and standing for a Free Democratic Member of Parliament. Each shape is a moving form of a yellow triangle. Yellow is the traditional color of the Free Democrats, and the triangular shape is based on their percentage of seats in parliament.
Each of these shapes is charged and set in motion by the activities and ideas of each MP taken from their policies, news and social media feeds. An algorithm tracks every idea that's published online. Whenever new content is released, the swarm of shapes start moving faster. The more ideas and policies are published, the faster the motion becomes.
A tool allows party members to customize and design their own individual stationery, business cards, brochures, posters, light installations and information booths. Each is a unique snapshot of the swarm.
The Moving Parliament was conceived by Heimat and implemented by London-based creative studio FIELD.
Image: Courtesy of Heimat Berlin