Shutterstock has released its 2019 Color Trends report, which identifies the top three universally popular colors that are surging year-over-year as well as local favorites from around the world. By analyzing pixel data together with image download data, Shutterstock pinpointed the neon trio of turbo-charged colors that have grown most in popularity in 2018.
Proton Purple
#8a2be2: this vivid purple represents the palpable positive charge of our daily lives.
UFO Green
#7fff00: a bright green that evokes lush countrysides alongside whirling rows of binary code. It's both natural and supernatural.
Plastic Pink
#ff1493: a sizzling pink with lots of depth, that captures the electric glow of cities at night.
"Whether it's conscious or not, the colors we choose to represent any given occasion reflect more than just current trends in fashion or design - they have a larger cultural significance," commented Lou Weiss, CMO of Shutterstock. "If we look to the ideas influencing culture today, technology stands at the forefront. There's tons of energy driving this movement, so it's no surprise that the top trending colors pack a real digital punch."
In addition to the top three fastest-growing colors in popularity globally, the report also highlights the top trending color for 20 countries around the world. From lavender blush in Japan to plum in the U.K., these hues show us local favorites in different regions around the globe.
Image: Courtesy of Shutterstock