PriestmanGoode has designed new aircraft interiors for the South American carrier LATAM. The new cabin interiors will be introduced to over 200 aircraft through a retrofit program over the next two years and will also feature in LATAM's new aircraft. Passengers will be able to fly the new designs from early 2019.
PriestmanGoode has built an unparalleled reputation for creating designs that celebrate local heritage and resonate with global audiences. Developing the colour and materials palette for this project was a complex process. "It was important to us to imbue the aircraft with a sense of place, but LATAM Airlines Group encompasses a lot of different countries and therefore different visual identities," explained Daniel Sohi, Project Head. "We decided to look through commonalities in landscape as the key element that draws everything together, with the design language of the Business Class cabin drawing inspiration from and reflecting iconic architecture seen throughout South America."
The design for each cabin was carefully considered as part of a passenger's holistic travel experience and lifestyle, and ranges from elegant and modern in Business Class to a more playful and colourful palette of materials in Economy Class.
The Business Class cabin is a sleek and contemporary environment that connects the onboard experience with the passenger's world of high end product and interior design. Materials and finishes are luxurious, with soothing tan and grey tones that provide a mindful space for passengers to relax. Attention is in every detail; the choice of a marble-effect granite for the cocktail table for instance, visually references the beautiful veining seen in aerial photographs of the Andes mountain chain.
The trim and finish for the LATAM+ Seats in the Economy cabin is inspired by the South American coastline. The grades of blue on the dress cover represent the many deep shades of the ocean, while the tan headrest and the lined pattern on the seats reference sand dunes.
The Economy cabin features Recaro seats with custom dress covers. From deep blues to vibrant reds, the colors of the materials reference the vivid beach-set sunsets, and the warmth of the South American people.
Images: Courtesy of PriestmanGoode