B&B has created the new branding for POP. The peanut-focused snack bars are available in three flavors - Peanut Butter and Dark Chocolate, Raisin and Dark Chocolate, and Coconut.
After identifying an opportunity for a brand that stays true to a single core ingredient, B&B studio created a product strategy, visual and verbal identity for POP that celebrates the 'Power of Peanuts.' At the core of the brand is a mission to shake up the snacking category, championing the humble peanut and its power to do good - for the body, the planet and for people in need.
B&B has interwoven this mission into every touchpoint of the brand's visual and verbal identity, with brightly-hued packaging that is bursting with dynamic optimism and purpose to highlight the nutritional benefits of the core ingredients within each bar.
"We spotted an opportunity for POP to focus on a single concept - peanut-based products - that would carve out a unique platform in a very competitive category," explained Shaun Bowen, Creative Partner at B&B studio. "This enables POP to really celebrate and elevate the modest peanut, championing its superpowers.
"Every element of the visual and verbal identity embodies this message, showcasing the core product attributes and brand values in a way that feels celebratory, not worthy. The vibrant visual identity has been designed with a full, three-dimensional impact, representative of the abundance of the peanut and the small but mighty POP bars."
