Trend research is a powerful method to detect and recognize change at an early stage. Published in 2017, How To Research Trends is an internationally praised hands-on book that offers multiple perspectives on researching trends, showing you that it's a skill that combines the intuitive and the analytical. Based on a 3-step method, you learn to scan your environment for signs of change, analyze your trend spots and apply your trend insights to kick start innovation.
Out now is the How to Research Trends Workbook, a DIY guide that has been developed to show you the way in the trend research cycle. This book will help you to find direction and which corners to take when you are scanning, analyzing and applying the trends for any type of challenge or topic.
You can use this workbook to challenge yourself or your team to 'learn-by-doing.' For easy usage, the guide follows the same structure as the book and it has the same color coding and signage navigation. The guide is not linear, it does not have to be followed step-by-step in a rigid manner. You can create your own itinerary. Use it whenever you feel you the need for guidance or inspiration.
