Bulletproof has designed the branding for a new highly efficacious and non-toxic cleaning range, ALKIMI, which is safe for the user and their environment. Bulletproof was briefed to create a cutting-edge cleaning brand that would challenge the big chemical players with its cleaning power while being kinder to the user and their environment.
"After a deep dive into the consumer and category, we created the 'Nature. Engineered.' brand world platform and named the brand ALKIMI, inspired by scientific transformation," Bulletproof commented. "Engineered for optimum performance, ALKIMI harnesses our most powerful force - nature - enhancing natural ingredients at a molecular level to create highly efficacious, advanced home cleaning products that work with nature, not against it.
"Our pack design reflects the science behind ALKIMI's power, with the brand symbol inspired by alchemist symbology, the synthesis of science and nature.
"Dramatic surges of color 'ALKIMI process' at the top of each pack hints at the scientific process inside and delivers clear varianting. Our new bottle structure is inspired by laboratory conical flasks - a beautiful and ownable structure implicitly connected to the brand world.
"The overall result is a stunning new cleaning brand that puts the safe but unstoppable power of engineered nature into consumers' hands. For a super clean home and a squeaky-clean conscience."
Photos: Courtesy of Bulletproof