Williams Murray Hamm has created a new brand identity for Hirsh London, the Mayfair luxury jewelry house, ahead of its 40th anniversary in 2020. WMH was appointed to create a strong, bold and clearly defined brand identity and campaign to capture the attitude and quintessential Britishness of the business through completely new creative work across the print, environment, and digital platforms.
Hirsh London is one of the capital's most respected jewelry boutiques. Its specialty lies in its large variety of rare, unusual, natural colored gemstones which Jason and Sophia Hirsh go to extraordinary lengths to source. Each of their one-of-a-kind pieces are designed around a central gem and entirely handmade in the brand's London atelier.
"Hirsh London designs and produces the most exquisite and joyous jewellery using natural coloured stones," commented Garrick Hamm, WMH's Creative Director. "They are immensely creative and have a wonderful Britishness to them. Our new brand campaign captures their spirit at the same time as giving them visibility and cut-through in a sea of mainstream, luxury jewellery sameness."
