The Switzer Group has designed Casanova//McCann's newest outpost situated in The Hive - a creative campus in North Costa Mesa. The new 11,350-square-foot workplace strikes the perfect balance between private and public amenity space - creating a highly competitive working environment.
Upon entering the space, Casanova//McCann's employees are greeted with a colorful, Rosie the Riveter-inspired mural by American graffiti artist Abel Leba, positioned behind the custom reception desk-adjacent to the agency's logo. To the right, a comfortable waiting area outfitted in modern, bright yellow-accented furnishings invites visitors to take a seat. To the left side of the reception desk, the office opens up into a large townhall area equipped with a kitchen, collaboration areas, and a recreational corner where employees can meet, eat, play, and relax. Custom-made trophy shelves are positioned at the town hall area's back wall to display the company's proudest achievements and impressive collection of awards. The cantilevering shelves are additionally outfitted with color-changing acrylic for emphasis.
The Switzer Group put Casanova//McCann's core values front-and-center in four glass-enclosed conference rooms and a wellness room painted floor-to-ceiling in five distinct colors, each featuring statement walls with the blocked words: Ingenuity, Pride, Passion, Goodness, and Family. Neutral base-color hues of white and gray serve to highlight moments of the company's brighter brand colors-green, orange, and yellow-reflected in the office's furnishings throughout. The company requested to keep an industrial look, and as such, the design team utilized acoustic solutions within the space to help with sound mitigation. Natural lighting permeates the office through large windows that allow employees to take advantage of green views.
"We could not be happier with the outcome of our office design by The Switzer Group," commented Ingrid Otero-Smart, President/CEO of Casanova//McCann. "The designers, Kelly Capp and Avana Grayr, completely captured and enhanced our vision. They were always on time and professional, were great listeners, and then turned our thoughts into reality."
The project is currently seeking LEED-certification. The design team carefully selected everything from ceiling tiles to fabrics to further the client's sustainability goals. Sourcing, carbon offsets, and VOC emissions were all under consideration.
Photography: Stephanie Wiley