Freethink have put together a mini-doc on ICON, a boutique car restoration shop crafting custom cars that are truly meant to stand the test of time.
In addition to drooling over the cars, Jonathan Ward's legendary craftsmanship, and Michael DiTullo's design sketches; they ask the larger question, what if this level of thought, design, future-proofing and craftsmanship were applied to all products? What would that do to our perceptions of disposability and long-term use?