Foscarini has launched 'Vite,' a new cultural/art project that timely illustrates the complex emotions attached to the place we call home. Vite, which means 'Lives' in Italian, is a visual voyage that takes its viewers to lived-in real homes in different parts of the world including Venice, New York, Shanghai, Naples, and Copenhagen.
To kick off the project, Foscarini released four short videos by Italian artist Gianluca Vassalo capturing ordinary people's lives at home as they unfold. Foscarini's designs are intuitively blended into these dwellings, articulating the concept of the home being our inner sanctuary, an intimate place that holds our character and emotion. When conceiving the project, the brand purposely steered away from featuring 'aspirational homes,' instead chose to depict quirky, interesting abodes that are relatable and approachable to everyone.
"Our focus is on people who have very patiently made their spaces, their lives available to us, where Foscarini has entered on tiptoe," commented Carlo Urbinati, president of Foscarini. "Taking cues from Italian film director Michelangelo Antonioni, I think what's exciting about this project is the vantage point: the choice of the position from which we shoot the scenes. In this case, our products are no longer the protagonist, people are; people are the ones who choose (the products), and we want to be part of their emotional panorama, their domestic panorama."
Photo: Courtesy of Foscarini