The visual identity of Valencia as 2022 World Design Capital and its graphic application on posters, created by Ibán Ramón, have been awarded with two Red Dot Design Awards. The main virtue of the brand, designed as a modular system, lies in the versatility and variability of the system, which can be adapted to different configurations and media.
"The letters of World Design Capital Valencia have been interpreted on the basis of simple geometric shapes, on a modular square grid that enables an infinite number of compositions," Ramón commented. "In fact, the abstract nature of the identity, since it is not read as an illustration or a text, will enable it to live together in the future with a wide range of images and titles. Furthermore, its colour evokes the Mediterranean: the sand, the sea the sun.
"The typefaces used in the dossier are sufficiently formal while retaining their contemporary and fresh feel. The modular design of the identity opens the door to an infinite number of compositions, allowing broad development; with no specific meaning, but recognizable."