D&AD has opened entries for the 2021 Awards. Recognized globally as the ultimate creative accolade, the D&AD Awards have inspired the creative community since 1962 by celebrating and stimulating the finest in design and advertising.
To make the 2021 Awards more accessible and affordable, D&AD has announced 40% off all entries received by January 13, and has increased the discount for freelancers and small businesses under 10 employees to 25%.
"We are committed as always to creating an Awards program that accurately reflects the current nature of the creative industries," commented Donal Keenan, Awards Director at D&AD. "In 2021 our changes reflect approaches the industry has employed to reach and engage audiences through e-commerce, gaming and new realities. As current world events continue to transform the creative sector, we hope that the changes to our Awards can help better bring together the creative community that we aim to champion."
After the 2020 Awards program successfully took place in a virtual format due to the pandemic, D&AD will continue their digital-first approach into 2021 hosting a virtual Awards ceremony and Festival. The organization also will continue to provide the D&AD Annual in a digital format in 2021.
The deadline for submissions is March 17, 2021.
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