Dove has launched its first refillable deodorant featuring a sleek aesthetic and ergonomic design. Shoppers will be able to select a durable Dove stainless steel refillable deodorant case at Target and Walmart stores across America and buy refills when they need them.
Made from stainless steel, the deodorant keeps the use of raw materials to a minimum, whilst creating a structure that feels substantial and very long-lasting. The refills use some 54 percent less plastic than regular Dove Zero stick packaging. Of the plastic that is used 98 percent is made from recycled content.
Dove and A Plastic Planet worked on the project with VanBerlo. "Cutting consumption and crossing over to circular business models by design," Sjoerd Hoijinck, Design and Innovation Director, VanBerlo said. "Dove refillable deodorant gives you back an experience not unlike a Swiss army knife, a quality object that is personal and ages well over time."
"Imagine a world where nothing hits the bin, where we can use the products we love without the guilt of creating yet more waste," stated A Plastic Planet co-founder Sian Sutherland. "As one of the biggest beauty companies in the world, Dove recognising this, and leading the way to make refillable personal care products widely available to all, is a major step forward for the beauty industry.
"The ergonomic design, the smooth weight in the hand, elevates a simple everyday product to something of beauty and permanence. Everything we make begins at the design phase and this is a perfect example of how we can design differently in future.
"Sustainable design should be aspirational and beautiful not about denial and knitted armpits. We applaud the Dove team and the designers at VanBerlo that have shown the entire beauty industry what real creativity and reinvention can do."
Photos: Courtesy of Dove