JDO's creation of a sleek, highly innovative reusable motor oil can for Shell Helix Ultra Net Zero Carbon has been recognized as Best in Class in Packaging Innovation and Sustainable Design at the 2021 PAC Global Leadership Awards.
The winning structure was created specifically for Loop, a new zero-waste scheme that aims to reinvent the way consumers consume, connecting the dots between the circular 'milkman' models of the past with the convenience of modern-day, single-use packaging. Collaborating with major brands such as Shell, Loop provides a platform that delivers direct to consumers, then manages the process of collecting, cleaning and reusing the packaging up to 100 times.
JDO's design was developed with Loop's three key principles in mind: durability, cleanability, and life-cycle optimization. The award-winning agency recognized the opportunity to disrupt the category with a beautiful design that amplifies Shell's focus on the future, in regard to both style and sustainability.
The result is an incredibly resilient, refillable structure that heroes the Shell brand with premium simplicity whilst also illustrating the many possibilities that reusable structures have to elevate brand experience.