The One Club for Creativity has launched an all-new 16-week season of ONE School - a free program designed to help ambitious young Black creatives find their place in the advertising world. These individuals, who may have balked at the fees of portfolio schools, were given an opportunity to learn from the best and work towards a job in an industry that desperately needs their talent and viewpoints.
Due to overwhelming demand, The One Club for Creativity is doubling the scope of its portfolio program with expansion to Chicago and Atlanta. In combination with its existing New York and Los Angeles schools, the program will introduce a minimum of 120 new Black creatives into the industry this year. That will follow the initial 30 NY and LA ONE School graduates from last Fall.
Applicants are selected based on raw creativity, passion and commitment so as not to discourage those with no prior knowledge of advertising. They must submit a brief video on why they want to be an advertising creative, provide examples of their creativity in personal or professional projects, and respond to a brief.
The free online school runs two nights a week for 16 weeks, with students getting 10 briefs over the course covering everything from OOH to Innovation and Data-Driven Storytelling. Due to the hands-on mentoring aspect of the program, enrollment in each city is limited to 15 students who have not previously attended an ad school.
Applications for all four markets are now being accepted, with a deadline of March 7, 2021.
more: oneschoolny.org (86)