Clariant has released its latest color trend forecast for the automotive industry. The new Automotive Styling Shades 2025 Trendbook also includes an interactive digital version for the first time.
The Trendbook, published every two years, highlights how globalization has made color preference more uniform worldwide than it was 20 years ago, with white still the most preferred shade in 2020 rounding off ten years of uninterrupted dominance. Yet, as people around the globe look for joy, beauty and cultural sharing after the impacts of the pandemic color is back in the air.
"The 2025 edition is focused on 'color meets culture,' exploring the inspiration and emotion that color brings to our lives and forecasting brilliant shades and metallic effects in a diverse range of color families," commented Bernhard Stengel-Rutkowski, Technical Manager Automotive Coatings at Clariant. These are Daily Relaunch - with mood-lifting hues for the office commute, Value-based Culture - gentle colors for a peaceful and sustainable co-existence on the planet, The Fast and the Curious - shades that shout open-mindedness and self-confidence, and Rainbow Bridge - bold colors that blaze a trail and refuse to follow the rules.
Image: Courtesy of Clariant