The One Club for Creativity has announced 'WE ARE ONE,' a new initiative to rally creatives around the world to take a collective stand against racism and intolerance, and use their unique talents to spread that message globally.
Brought on by recent increases in discrimination, hostility and violence against Asians and Pacific Islanders spurred on by the COVID-19 pandemic, as well as last year's killing of George Floyd and the subsequent rise of the Black Lives Matter movement, 'WE ARE ONE' will provide creatives with a way to come together in the fight against racism and intolerance, and a platform to bring inspiring anti-hate messaging to the general public.
The program asks creatives around the world to develop poster images that communicate anti-hate messages, using a supplied template. The deadline for the first round of submissions is June 18, 2021, specs can be found on the WE ARE ONE website. Work will be reviewed and displayed online shortly thereafter, and OUTFRONT will display the first selection of the designs on billboards, transit shelters and other OOH media at the end of June.
"Creativity can change the world," stated Design Army's Pum Lefebure, who was instrumental in leading the project. "WE ARE ONE is an important, urgent call to the creative community to come together as allies, and use our voice, influence and unique skills to take a stand and tell this crucial message to the world."
"Creative activism is a part of The One Club's DNA," added Kevin Swanepoel, CEO, The One Club. "WE ARE ONE is in line with our mission to support the global creative community, and take action to promote diversity, equity and inclusion."
more: oneclub.org (223)