Clocky is, quite simply, for people who have trouble waking up. When the alarm clock goes off and the snooze button is pressed, Clocky will roll off the bedside table and wheel away, bumping mindlessly into objects on the floor until it eventually finds a spot to rest. Minutes later, when the alarm sounds again, the sleeper must get up out of bed and search for Clocky. This ensures that the person is fully awake before turning it off. Small wheels that are concealed by Clocky's shag enable it to move and reposition itself, and an internal processor helps it find a new hiding spot every day.
"I don't like being told when to wake up but I've come to terms with the idea that I have to," said Gauri Nanda. "In designing Clocky, I was in part inspired by kittens I've had that would bite my toes every morning. Clocky is less of an annoying device as it is a troublesome pet that you love anyway. It's also a bit ugly. But its unconventional look keeps the user calm and inspires laughter at one of the most hated times of the day.
"I've been known to hit the snooze bar for up to two hours or even accidentally turn it off. I've known people who put the alarm clock in the living room but then forget to set it before going to sleep. Others say they are trying to wean themselves off of snoozing as if it was a bad habit like smoking or drinking. In the foggy logic of our drowsiness, we disable the very device that is meant to wake us up. Having the alarm clock hide from me was just the most obvious way I could think of to get out of bed.
"Clocky is not trying to solve all of the problems of alarm clocks-for example how they disrupt other people in the room but I think maybe someday it can. I think the answer rests in the usage of multiple Clockies. Let's say there are two people with different sleep schedules sharing a room. Maybe one person's Clocky can tell the other to hush up if it has sounded off one too many times. Or, maybe they can form an alliance and simultaneously target the offending over-sleeper. I have adopted the philosophy that when two devices communicate, they can solve more problems-that is, two Clockies are better than one.
"My work typically focuses on industrial design projects that add some intelligence into the mix in a way that is very simple. So objects do their intended jobs better without additional complexity. I don't want to have to use things that require me to know or learn something beforehand. So those are the kind of designs I try to create."
Photos: MIT Media Lab