Purepartner by Design is currently undertaking an innovative effort to develop proprietary intellectual properties for the City of New York with the premiere program the rebranding of the Taxi and Limousine Commission. The new visual branding program will strive to improve the consumer experience, make the 12,000+ NYC taxis more attractive, iconic and consistent in their appearance, and provide a new set of revenue generating trademarks and copyrights for the City.
The Taxi and Limousine Commission will introduce a new Medallion in June 2005, which will establish the foundation for the new system of marks that will extend through all official designations on the vehicle. "This new system of marks and graphics will provide a compelling, authentic and integrated design platform to reinforce the designation of officially licensed taxis of the City of New York while building equity into the TLC brand," said Ron Caaruso, partner in Purepartner by design. The program begins with the redesign of all exterior communications and will later extend to re-designing all interior communications.
With the development of such a system of marks and mandatory compliance with the new graphics standards, TLC will begin to build equity into their identity and create the foundation for a revenue-generating merchandise program.
Image: Purepartner by Design