Jamiroquai frontman Jay Kay is set to inflict his own strange sense of fashion on to an unsuspecting world. The 35-year-old singer is launching a range of wild and wacky clothes - including those trademark hats we all know and love.
Jay is often referred to as "the cat in the hat" because of his strange choice of headwear and hopes his trendy Quai label will hit the shops before the year is out. He is also a lover of retro and vintage clothing and it is believed that will be apparent in his designs.
A source said: "He'll start off with a small range of clothes at a few department stores across the country." The pal added Jay, ever mindful of his fans' pockets, will peg back prices as much as possible to make his clothing affordable.