Really Good Packaging Explained
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals - each of whom will specialize in the area of product packaging - evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
Author Rob Wallace, Bronwen Edwards, Marianne Klimchuk, Sharon Werner
ISBN 9781592535453
Category Package Design Books