Vision in Product Design

This book explores how to formulate a vision for new and appropriate products. A new approach called Vision in Product Design (ViP) strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy.

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Author Paul Hekkert, Matthijs van Dijk

ISBN 9789063692056

Category Industrial Design Books

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