How Advertising Will Heal the World and Your Business
How Advertising Will Heal The World And Your Business is a revolutionary new book that lays the foundations for a radical paradigm shift in branding and advertising. Written by advertising director Mark Woerde, it gives brands and advertising companies a unique insight into how, through 'Meaningful Prosocial Branding,' they can play an important role in, and gain relevance by, making positive effects on society and business.
Author Mark Woerde
ISBN 9789048419272
Category Advertising Books