Fashion Trends: Analysis and Forecasting

Fashion Trends: Analysis and Forecasting is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development.

Amazon

Apple Books

Author Eundeok Kim, Ann Marie Fiore, Hyejeong Kim

ISBN 9781847882936

Category Fashion Books

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