Fashion Trends: Analysis and Forecasting
Fashion Trends: Analysis and Forecasting is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development.
Author Eundeok Kim, Ann Marie Fiore, Hyejeong Kim
ISBN 9781847882936
Category Fashion Books