Fascinate: Your 7 Triggers to Persuasion and Captivation
To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.
Author Sally Hogshead
ISBN 9780061714702
Category Advertising Books