50 Trade Secrets of Great Design: Packaging

The stories that follow are a unique document of an important process, for many of the designers I interviewed, who showed me their original roughs, said: "Even our client never saw these." I asked them all: How do you begin work on a design project? What sort of briefs do you get? What design process do you use? How do you know when it is the right solution?

Amazon

Author Stafford Cliff

ISBN 9781564968722

Category Package Design Books

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